130 to 500admissions inone year.
A good school with an outdated brand and ads with no plan. One academic year later, enrolment closed two months before the school opened.
A good school parents didn't notice.
An old logo and look that didn't reflect the school's quality.
Around 130 admissions a year, against a target of 250.
Spend on hoardings and pamphlets with no plan behind it.
Parents judged the school
before they visited.
- The logo and look made the school seem smaller than it is.
- Ads went everywhere except to parents in the catchment.
- Enquiries weren't followed up quickly, so families chose elsewhere.
We started at the school gate.
Walked classrooms, labs and grounds to find what makes the school worth choosing.
Learned from teachers and staff why families choose the school, and what they ask most.
Mapped where families can reach easily, and where other schools advertise.
Watched how enquiries were answered, and how many became campus visits.
Rebrand first. Then a clear approach.
- Month 1
Logo redesign
A modern logo that keeps the school's values.
- Month 1–2
Rebranding
Signage, brochures, website and social media in one new look.
- Month 2
The approach
A catchment-first plan: who to reach, what to say and when.
- Month 3–6
Ads
Admission campaigns and social media aimed at parents nearby.
- Season
Enquiry to admission
Same-day callbacks and campus visits for every enquiry.
Reviewed against numbers, not opinions.
- Month 1✓New logo approved
- Month 2✓Rebrand live on signage, print and social
- Month 3✓Admission ads live in the catchment
- Mid-season✓Target of 250 crossed
- Season end✓500 admissions, enrolment closed early
The transformation.
Before
- An outdated logo and look
- Around 130 admissions a year
- Ads with no clear audience
- Slow follow-up on enquiries
After
- A modern brand parents trust
- 500 admissions in one academic year
- Ads focused on the catchment
- Every enquiry called back the same day
500 admissions. Enrolment closed two months early.
From 130 to 500, in one academic year.
The rebrand made parents look twice. The approach and ads made sure the right parents saw it.
Four levers behind the admissions
A modern logo that keeps the school's values and looks established.
Signage, brochures, website and social media in one new look.
Catchment first: who to reach, what to say and when.
Admission campaigns and social media aimed at parents nearby.
Raja sir and his team were friendly and patient with us all through admission season, and always reachable whenever we needed them. Every task arrived on time, we could track enquiries week by week, and we spent less than we used to on ads that didn't work. Our seats filled two months before the school opened.
The services behind this story.
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