Notes on goingnational.
Field-tested guides for owners who have been in business for years but are struggling to grow: new markets, sales channels, brand, margins and leads that close.
How to expand your business to other states in India
Known in your city, unknown outside it? A five-step business expansion strategy for founders ready to sell across India, from picking the first market to a 90-day pilot.
Read the guide →All guides
15 guides, each built on what we've seen across 650+ businesses.
How to find distributors and dealers in India for your product
What good partners look for, where to find them, and how to keep control once they sell for you.
4 min readRead the guide →Go-to-marketGo-to-market strategy for Indian SMEs: why good products fail in new markets
Why good products fail in new markets, and the six decisions every GTM plan needs before you spend on launch.
4 min readRead the guide →Growth diagnosisBusiness sales not growing? 7 reasons your revenue has been flat for a year
The patterns we see when a good business stalls, the sign of each, and the first fix.
4 min readRead the guide →Hiring a consultantHow to choose a business growth consultant in Hyderabad: 6 questions to ask
Six questions to ask before you hire anyone to grow your business, plus the red flags to avoid.
4 min readRead the guide →Lead generationB2B lead generation in India: how to get enquiries that turn into orders
Why most B2B leads go nowhere, and five steps to enquiries your sales team can actually close.
4 min readRead the guide →Lead generationReal estate lead generation in Hyderabad: how to get site visits, not just leads
Plan backwards from the site visit: targeting, qualifying and follow-up that sells homes.
4 min readRead the guide →Lead generationSEO for manufacturers in India: how B2B buyers find suppliers on Google
How buyers search for suppliers, and five steps to rank where shortlists are made.
4 min readRead the guide →Lead generationHow to increase school admissions: a marketing plan for schools in Hyderabad
How parents choose, and a five-step admissions plan from catchment to campus visit.
4 min readRead the guide →BrandBrand strategy for small businesses in India: how to win buyers who've never met you
Why strangers don't trust you yet, and four steps to a brand that sells without a handshake.
4 min readRead the guide →BrandFMCG packaging design in India: packaging that sells on a crowded shelf
What packaging must do in three seconds, and five rules for a range that stands out.
4 min readRead the guide →Sales channelsHow to get your product into supermarkets and modern trade in India
What category buyers look for, and five steps to a listing that lasts.
4 min readRead the guide →Sales channelsShould your brand sell on online marketplaces? A founder's guide for India
When marketplaces make sense, the margin maths, and how to protect your other channels.
4 min readRead the guide →Growth planningHow to make a business growth plan: 3 months, 12 months, 3 years
Three horizons on one page, with owners and numbers, so your team knows what's next.
4 min readRead the guide →Growth planningHow to grow a business that doesn't depend on the owner
If every decision waits for you, growth waits too. Five steps to owners, systems and numbers.
4 min readRead the guide →Rather talk it through?
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